Naturally well-groomed
We rely on 100% natural ingredients.
What riders say about our innovations
What I like is that the products are reimagined, yet they are not complicated. You understand how they work right away, and they really make a difference in the barn.
— Trusted Shops Review
What innovation means at SUNRIDE
For us, innovation means constantly rethinking equestrian sports and seeking solutions that truly advance horse and rider. The starting point is always a specific everyday equestrian situation: greater safety in the event of a fall, more consistent rein contact, targeted temperature regulation, better pressure distribution, or a feature that meaningfully combines several previously separate solutions. That is precisely why our innovation category includes such a wide variety of products—all with a common goal: to create genuine added value for horse and rider.
Where our innovations make the difference
Our innovative products address a variety of challenges. Not every problem requires the same type of solution—sometimes it's a safety mechanism, sometimes a material concept, an ergonomic shape, or a new technology.
- When safety needs to be reimagined: Magnetic safety reins or active LED lighting address situations where traditional equipment may reach its limits and add an extra safety function.
- When temperature needs to be specifically regulated: Our heating and cooling solutions work directly on the horse, providing active warmth or cooling evaporation exactly where it is needed, depending on the product.
- When a steadier rider's hand is required: Ergonomic grip concepts such as defined grip recesses provide orientation for the hand and can help maintain a chosen rein length more steadily.
- When multiple functions are sensibly combined in one product: 2-in-1 and 3-in-1 solutions combine different application possibilities, eliminating the need for a separate product for every task.
- When material needs to do more: With the saddle pad, for example, innovation is achieved through the targeted construction of different functional layers. Various paddings, pressure-distributing materials, and breathable structures work together to relieve the horse's back and compensate for movement.
The benefits of our innovative products
Our innovation category brings together products with different functions. The deciding factor is therefore not a single technical feature, but rather the way an idea solves an existing problem better.
Developed from a concrete need
The focus is on a real-life situation involving training, stable management, transport, or care. The function arises from the problem - not the other way around.
Technology directly on site
Heat, light, magnetic mechanisms, or special material structures act directly where their benefit is needed, rather than just being an additional feature.
Fewer compromises in everyday life
Through combined functions or targeted designs, tasks can be solved for which multiple individual products or more cumbersome processes would otherwise be necessary.
Intuitive use despite new functionality
An innovation should not make everyday life more complicated. Therefore, operation, fitting, and integration into existing equipment remain as simple as possible.
Intended for horse and rider
Our developments take into account biomechanical and practical requirements as well as the safety, handling, and comfort of both horse and rider.
Further development instead of mere novelty
For us, a product belongs in this category if it functionally improves an existing solution, combines elements in a new way, or solves a task in a different, meaningful way.
Innovation does not automatically mean more technology.
A good innovation can be electronic - but it doesn't have to be. LEDs actively increase visibility, a heated blanket generates targeted contact warmth, and a magnetic mechanism can detach in an accident. However, an ergonomic grip structure, a 2-in-1 material concept, or a high-tech saddle pad can be just as innovative if they fulfill a specific function better. What matters is not how complicated a solution looks, but the difference it makes in practice.
Frequently Asked Questions (FAQ) about our innovations
Which products can you find in our innovation category?
There, we bundle selected products from various areas, including safety reins, ergonomic reins, heating and cooling solutions, LED products, saddle pads, multifunctional girths as well as other functionally reimagined equipment.
What makes a product an innovation for us?
It must solve a specific need in a new or significantly advanced way – for example, through a safety mechanism, a special material structure, an ergonomic design, or the sensible combination of several functions.
Are innovative products always electronic here?
No. Electronics are only one possibility. Mechanical, ergonomic, or material-based solutions can also be innovative if they meaningfully improve an existing function.
Can I still integrate new features into my equipment as usual?
Yes. Our innovations are designed to integrate as easily as possible into existing workflows. New technology or design should create an advantage without making usage unnecessarily complicated.
Why do reins and saddle pads also belong in the innovation category?
Because innovation does not depend on the product type. Ergonomic grip positions can alter rein guidance, while modern pad structures are specifically designed for pressure distribution and shock absorption.
Are new products automatically added to the innovations?
No. New alone is not enough. The deciding factor is whether a product truly advances a function and offers a demonstrable additional benefit compared to a traditional solution.